Growth and robustness of multilevel marketing company

Authors

Erika Fille Legara ⋅ PH National Institute of Physics, University of the Philippines Diliman
Dranreb Earl Juanico ⋅ PH National Institute of Physics, University of the Philippines Diliman
Christopher Monterola ⋅ PH National Institute of Physics, University of the Philippines Diliman
Caesar Saloma ⋅ PH National Institute of Physics, University of the Philippines Diliman

Abstract

Analytic approach based on branching process theory is presented that captures the growth dynamics of multilevel marketing companies (MLM). The method is validated using real-world data, and is shown to be consistent with the results of agent-based simulations. Our approach allows straightforward analysis of profitability, equitability and robustness of arbitrary compensation plans such as the binary and unilevel MLMs.

Downloads

Issue

2007: Proceedings of the 25th Samahang Pisika ng Pilipinas Physics Congress

Physics: Key to understanding nature
Liknayan: Susi sa pagtuklas ng kalikasan
24-26 October 2007, University of the Philippines Los Baños, Laguna

Article ID

SPP-2007-3F-01

Section

Complex Systems

Published

2007-10-24

How to Cite

[1]

EF Legara, DE Juanico, C Monterola, and C Saloma, Growth and robustness of multilevel marketing company, Proceedings of the Samahang Pisika ng Pilipinas 25, SPP-2007-3F-01 (2007). URL: https://proceedings.spp-online.org/article/view/SPP-2007-3F-01.