Popularity of personalities in society as driven by news
Abstract
We extract names of individuals in a yearlong archive of articles of a major Philippine daily in English for the year 2010. Aggregated and per-section data reveal stable Zipf’s law distributions when name rank R is plotted with frequency, f(R) ∝ R−β, with scaling exponent β ≈ 0.60, which indicates a less steep plot compared to that of common (i.e. non-name) dictionary words. This shows that a highly dynamic system such as the society obeys a scale-free power law distribution. Also, the lifetime of high-ranked individuals is tracked, revealing a ‘time constant’ for decay lifetime of names particularly after the elections. Aside from real-time quantitative characterization of society, trends manifested by the name statistics in news may provide a framework in predicting possi- ble “extreme events” in society, like violent upheavals and mass movements.