Modeling the efficacy of targeted campaigns when disseminating family planning information
Abstract
We use social networks theory to investigate how information is disseminated for contraceptive methods among families in a social structure. Our approach demonstrates that targeted schemes in social networks will not necessarily allow faster and more efficient spread of information as compared to random campaigns, in contrast with prevailing notion on network theory. Targeted propagation refers to the dynamics wherein the next individuals to be influenced is connected to the previous person contacted. We point to "bandwagon" type of behavior, where neighbors are generally influenced by majority of their neighbors, as the unique dynamics that differentiate family planning information spreading, for instance, to the more extensively studied case of epidemic spreading.
Downloads
Published
Issue
Section
License
By submitting their manuscript to the Samahang Pisika ng Pilipinas (SPP) for consideration, the Authors warrant that their work is original, does not infringe on existing copyrights, and is not under active consideration for publication elsewhere.
Upon acceptance of their manuscript, the Authors further agree to grant SPP the non-exclusive, worldwide, and royalty-free rights to record, edit, copy, reproduce, publish, distribute, and use all or part of the manuscript for any purpose, in any media now existing or developed in the future, either individually or as part of a collection.
All other associated economic and moral rights as granted by the Intellectual Property Code of the Philippines are maintained by the Authors.
