Local majority acceptance model of gossip dynamics

Authors

Maria Teresa Pulido ⋅ PH National Institute of Physics, University of the Philippines Diliman
May Lim ⋅ PH National Institute of Physics, University of the Philippines Diliman
Christopher Monterola ⋅ PH National Institute of Physics, University of the Philippines Diliman
Marisciel Palima ⋅ PH National Institute of Physics, University of the Philippines Diliman
Caesar Saloma ⋅ PH National Institute of Physics, University of the Philippines Diliman

Abstract

We quantify the tendency of an individual to copy its local majority in a social network. Employing the majority rule leads to global consensus while opposing the majority leads to global polarization until some majority acceptance threshold at around 0.7–0.8. The density and distribution of connections strongly promote consensus while copying randomly from one's local neighborhood slightly diffuses it. The optimal strategy depends on the particular context and on the extent of majority acceptance, particularly for social systems. This study has applications for decision making processes and social organizations.

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Issue

2008: Proceedings of the 26th Samahang Pisika ng Pilipinas Physics Congress

Article ID

SPP-2008-5C-05

Section

Complex Systems

Published

2008-10-22

How to Cite

[1]

MT Pulido, M Lim, C Monterola, M Palima, and C Saloma, Local majority acceptance model of gossip dynamics, Proceedings of the Samahang Pisika ng Pilipinas 26, SPP-2008-5C-05 (2008). URL: https://proceedings.spp-online.org/article/view/SPP-2008-5C-05.